Is Your Digital Marketing Effective?

In 1964(!) Marshall McLuhan, still considered the leading prophet of the electronic age, stated that we’re raised to learn by reading (i.e.: a uniform, linear medium), but electronic mediums (TV, & now the Internet & Social Media) transfer information visually & aurally—sight & sound—in an instantaneous, non-linear, totally immersive—more effective manner.

McLuhan was spot on. Check out the growth trends of social platforms:

  • YouTube video streams doubled in 2015 to 172+ billion plays.
  • Instagram accounts grew 740% faster than Facebook pages in 2015.
  • Mobile video usage/day exceeded 4.2 exabytes/month (4.5 × 109 gigabytes!)
  • Facebook video plays/day = 500+ million
  • AND THIS: Big Businesses 2015 social media spend +$7.5B

What does this mean for you?

In order to drive new business using  your website, direct email, & social platforms, you need to improve the quality of your messaging (impact & clarity, grammar, & aesthetics) across all platforms. You also need to choose the social platforms that best serve your business, & then master their usage because you’re competing with Big Business Billions for attention. Bottom line: Marketing is supposed to drive inbound leads—and you NEED more. Now. AllassoTwitterIcon

To help we developed two low-price service bundles to set you on the right path. To make them really affordable we discounted them by 40% through March 2016. And we’re making a SPECIAL DISCOUNT of 50% available for the first 4 people who respond (2 for each service). Click the logo, or the service offering titles below to visit our online store:

Website Communications Audit —Reg. $450                               $270 (40% off thru Mar’16) $225 SPECIAL: (50% off for the 1st 2 Customers!)

To make sure you’re website’s effectively delivering your value proposition we perform a full communications audit. You email us your businesses value proposition & an email from your last Direct Email Campaign, we then review your website for 1. Message Clarity & Effectiveness, 2. Grammar & Sentence Structure, 3. Site Aesthetics, & 4. Mobile readiness. We’ll then send you a detailed report detailing all recommended changes, including a full text edit of your website, correcting any grammar, typos & sentences structure issues.

Social Media Communications Audit — Reg. $450                      $270 (40% off thru Mar’16)  $225 SPECIAL: (50% off for the 1st 2 Customers!)

To make sure you’re effectively leveraging social media platforms we perform a full communications audit. You email us your businesses value proposition, we then review up to 4 social media platforms for 1. Message Clarity & Effectiveness, 2. Grammar & Sentence Structure, & 3. Platform Aesthetics & Profile. We’ll then send you a detailed report detailing all recommended changes, along with methods to increase & engage Followers.

DIRECTIONS TO PURCHASE: If you want us to perform the above audits you can also click here to go to our online store to purchase either or both services. After check-out, email your businesses value proposition to [email protected] We’ll review your email, call for any clarifications & RSVP with a completion date. Feel free to call me at 203 858-9780 to discuss any of your needs.

Below my signature block I included 2 charts & 3 links supporting the data listed above.

The business climate is getting more & more challenging and you need to be at your best to compete. Your website, email communications, and social media presence are what the world sees & it’s easier than ever to find a competitor. Make sure you’re putting your best foot forward. Get us to audit your presence, or have someone else do it. It’s too important to ignore.

Godspeed to you all!

Dan Gallo, The Small Business Lifer
Managing Director, The Allasso Group, LLC

Instagram vs Twitter Mobile Video Usage thru 2015 YouTubevsaudio

Link to The Problems with Social Media Marketing Infographic on Contently.com

Instagram Generating Higher Engagement Than Facebook, and Growing Fast [Report]