Please! Don’t Jump… into Social Media Without a Marketing Plan!

Dear Small Business Enterprises (SBE),

I never thought I’d even think the following sentence: I enjoy Tweeting.

In fact, of all the Social Media platforms, I enjoy Twitter most.  Every post is an intellectual and creative challenge to draft engaging thoughts—and in such small confines!  All designed to entice fellow Tweeters to my content, competing against a stream of other finely crafted, engaging thoughts aiming to drive me to theirs.  A veritable super-highway of business Haikus.  (“I will never use this again!” I remember complaining when faced with writing Haikus for 8th grade English.  Who knew?)

And where else but Twitter can you find such a plethora of content on running an SBE?  Does any other platform link you to a greater bounty of content than Twitter?  Especially links on how to use Social Media in your business?  Just run this search: “Tips on Using Social Media.”  Tweet after Tweet after Tweet after Tweet…

“If you don’t know where you’re going, any road will get you there…”  Alice’s Adventures in Wonderland, Lewis Carroll

 

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