CoupleWise Contracts The Allasso Group For Management & Capital Raise

CoupleWise logoJanuary 27, 2016 Greenwich, CT. In mid-September 2015 Dan Gallo responded to an unusual post by CoupleWise‘s Founder & Chief Psychologist, Dr. Gary Krane, PhD. His start-up software company needed seed capital and a new direction if he was to succeed in his quest to serve the 35-40 million couples in the USA & Canada having relationship problems. His vision for a robust online app that did more than just provide relationship advice, but contained the wisdom and best practices of couples counselors, therapists & counselors–combined with the wisdom of “wise couples” who’ve stood the test of time, had stalled.

After several interviews with top contenders, Dr. Krane chose to work with Dan Gallo & The Allasso Group. “It was clear to me Dan and Allasso ticked the most boxes for the things we needed to achieve our goals,” said Dr. Krane. “Experience launching & developing a team to build & support a software product, digital marketing experience–Direct Marketing, SEM, and Social Media, successful at fund raising & building compelling investor pitches. Experience writing business plans and building economic business models.  I’m very happy with the progress we’ve made these past 3 months.”

CoupleWise’s business objective is to reduce the divorce & separation rate by revolutionizing the way people repair & strengthen their most important adult relationship by: 1. Dramatically lowering the cost, 2. Delivering a private & confidential online service, and 3. Increase access to time-proven, leading therapeutic practices combined with the power of internet technologies. All elements combine to provide a support system that helps you implement & modify relationship-damaging behavior.

CoupleWise is approximately 30% completed with the 6 functioning tools posted on their website. A user interview & survey of more than 200 couples using CoupleWise brought encouraging news:

  • 89% would recommend CoupleWise to other couples, &
  • 90% felt it improved their relationship

Divorce and separation are wreaking havoc on our society. Consider these facts from various studies:

  • Only 5% of  the almost 40 million unhappy/dissatisfied couples can afford & go to counseling
  • 80% of these couples cannot afford counseling to strengthen/repair their relationship
  • Of the remaining 15% who can afford therapy–they refuse to share their issues with a 3rd party
  • Over a 41% divorce & separation rate — an astonishing 63% for second marriages
  • Significantly higher disability rates from stress related illness (254% increase for women)
  • Increased drug & alcohol abuse
  • An estimated loss of $300B in business productivity/year
  • Long-term psychological & health impact on children

CoupleWise site users & board certified/leading counselors & therapists have had this to say:

  • “The first use of the Internet we have seen that shows real promise for helping vast numbers of couples from the privacy of their own home.” Dr. Charles D. Schmitz and Dr. Elizabeth A. Schmitz – America’s #1 Love and Marriage Experts, authors of Golden Anniversaries and Building a Love that Lasts
  • “Couplewise is a fantastic tool for anyone in a relationship. It opened the lines of communication between my husband and myself, was quick and easy to use, and in minutes helped us create solutions that really worked.” Lisa, San Jose, CA
  • “I see Couplewise as a great complement for therapists to use in their practice to make therapy much more efficient and to track a couple’s progress.” Dr. Jeff Gardere, regular guest on NBC Today & CBS Early Morning, author of “Smart Parenting for African Americans”
  • “I think Couplewise can be a powerful complement to therapists and a valuable aftercare program for couples.” Harville Hendrix PhD, founder of Imago Therapy, author of NYTimes best seller “Getting the Love You Want” – the Dr. Phil before Dr. Phil on Oprah

For more information on CoupleWise please click here to visit the website. For information on the company, or investment interest please contact

Dan Gallo, The Allasso Group
[email protected], or call 203 858-9780


Why did you start your Small Business?

I commute from Norwalk, CT to Hicksville, NY four days each week. 58 miles each way. 3 major traffic patterns. 2.5 hours each day. For some reason, last week as I was driving down the Hutchinson Parkway, it hit me that every day I drive right past the exit for City Island…City Island

City Island just might be the very reason I’ve run my own companies for most of my life, because City Island brings to mind the best years of my Dad’s work life, and some of my best early memories with him. With not quite a 10th grade education, my Dad kicked around from job to job–some worse than others, but in early 1966 he scored big and bought a Snap-on Tools franchise.  With that and a small box truck he was in business. His exclusive territory: The Bronx.

Circa 1965, my Dad in his office on Tremont Ave, Bronx, NY

Circa 1965, my Dad in his office on Tremont Ave, Bronx, NY

I vividly remember the sparkle in his eyes when he talked about “his business.”  I casino remember his neatly organized office in the front room of our small rental house on Tremont Avenue in The Bronx. He’d come home from work and sit down to write up his product orders from a day full of stories of colorful mechanics, funny encounters, and tall-tales of sales closed and future potential orders. I was only 6 years old but I remember desperately wanting to go to work with him.

After a few months or so, he finally gave in (maybe it was me hanging onto his leg, crying hysterically every morning while he dragged me across the living room floor to leave for work that wore him down…). Wednesday was his shortest work day when his territory route took him to the auto shops, boatyards and mechanics on City Island, a small bucolic island nestled in the midst of New York City’s masses… and he said he’d take me with him.

 

To read the rest of this blog entry, please click this link taking you to The Small Business Lifer.

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Welcome to The SBE Lifer

The following article was written by Dan Gallo for the Supplier-Connection initiative launched by Fortune 100 companies committed to increasing their spend with US-based small business to help spur job growth and economic recovery.

Supplier Connection has the potential to become your biggest new business generator. And I want you to leverage it for all its worth.

I’m Supplier Connection’s Social Media Director & Small Business Advocate, and I’m one of you.  I’ve been a small business owner since 1985.

People come in all shapes and sizes, with some hard-wired predilections, especially about earning a living.

I believe I was born to run small businesses: Errand-boy for small storefront businesses at seven. Reprimanded by the manager of a newspaper for taking customers from other paperboys at 11. A 15-customer lawn maintenance service at 13. A rock band with notarized contracts at 14. Etc.

It seemed natural when, at 25, married 18 months with a newborn son and a newly mortgaged condo, I grew frustrated with the service quality of my employer and started Corporate Multi-Media, Inc.

The stuff I didn’t know I didn’t know could fill several books. But I had passion in spades, a cast-iron stomach for handling pressure, and $15K borrowed from our families.

Five years later when that business failed, I didn’t run for the security of a paycheck. I started another company with more focused, more profitable services. Too risky? Maybe, but I didn’t hesitate.  It’s as if it was ordained.

To read the rest of this blog entry, please click this link taking you to The SBE Lifer blog site.