CoupleWise Contracts The Allasso Group For Management & Capital Raise

CoupleWise logoJanuary 27, 2016 Greenwich, CT. In mid-September 2015 Dan Gallo responded to an unusual post by CoupleWise‘s Founder & Chief Psychologist, Dr. Gary Krane, PhD. His start-up software company needed seed capital and a new direction if he was to succeed in his quest to serve the 35-40 million couples in the USA & Canada having relationship problems. His vision for a robust online app that did more than just provide relationship advice, but contained the wisdom and best practices of couples counselors, therapists & counselors–combined with the wisdom of “wise couples” who’ve stood the test of time, had stalled.

After several interviews with top contenders, Dr. Krane chose to work with Dan Gallo & The Allasso Group. “It was clear to me Dan and Allasso ticked the most boxes for the things we needed to achieve our goals,” said Dr. Krane. “Experience launching & developing a team to build & support a software product, digital marketing experience–Direct Marketing, SEM, and Social Media, successful at fund raising & building compelling investor pitches. Experience writing business plans and building economic business models.  I’m very happy with the progress we’ve made these past 3 months.”

CoupleWise’s business objective is to reduce the divorce & separation rate by revolutionizing the way people repair & strengthen their most important adult relationship by: 1. Dramatically lowering the cost, 2. Delivering a private & confidential online service, and 3. Increase access to time-proven, leading therapeutic practices combined with the power of internet technologies. All elements combine to provide a support system that helps you implement & modify relationship-damaging behavior.

CoupleWise is approximately 30% completed with the 6 functioning tools posted on their website. A user interview & survey of more than 200 couples using CoupleWise brought encouraging news:

  • 89% would recommend CoupleWise to other couples, &
  • 90% felt it improved their relationship

Divorce and separation are wreaking havoc on our society. Consider these facts from various studies:

  • Only 5% of  the almost 40 million unhappy/dissatisfied couples can afford & go to counseling
  • 80% of these couples cannot afford counseling to strengthen/repair their relationship
  • Of the remaining 15% who can afford therapy–they refuse to share their issues with a 3rd party
  • Over a 41% divorce & separation rate — an astonishing 63% for second marriages
  • Significantly higher disability rates from stress related illness (254% increase for women)
  • Increased drug & alcohol abuse
  • An estimated loss of $300B in business productivity/year
  • Long-term psychological & health impact on children

CoupleWise site users & board certified/leading counselors & therapists have had this to say:

  • “The first use of the Internet we have seen that shows real promise for helping vast numbers of couples from the privacy of their own home.” Dr. Charles D. Schmitz and Dr. Elizabeth A. Schmitz – America’s #1 Love and Marriage Experts, authors of Golden Anniversaries and Building a Love that Lasts
  • “Couplewise is a fantastic tool for anyone in a relationship. It opened the lines of communication between my husband and myself, was quick and easy to use, and in minutes helped us create solutions that really worked.” Lisa, San Jose, CA
  • “I see Couplewise as a great complement for therapists to use in their practice to make therapy much more efficient and to track a couple’s progress.” Dr. Jeff Gardere, regular guest on NBC Today & CBS Early Morning, author of “Smart Parenting for African Americans”
  • “I think Couplewise can be a powerful complement to therapists and a valuable aftercare program for couples.” Harville Hendrix PhD, founder of Imago Therapy, author of NYTimes best seller “Getting the Love You Want” – the Dr. Phil before Dr. Phil on Oprah

For more information on CoupleWise please click here to visit the website. For information on the company, or investment interest please contact

Dan Gallo, The Allasso Group, or call 203 858-9780

Why did you start your Small Business?

I commute from Norwalk, CT to Hicksville, NY four days each week. 58 miles each way. 3 major traffic patterns. 2.5 hours each day. For some reason, last week as I was driving down the Hutchinson Parkway, it hit me that every day I drive right past the exit for City Island…City Island

City Island just might be the very reason I’ve run my own companies for most of my life, because City Island brings to mind the best years of my Dad’s work life, and some of my best early memories with him. With not quite a 10th grade education, my Dad kicked around from job to job–some worse than others, but in early 1966 he scored big and bought a Snap-on Tools franchise.  With that and a small box truck he was in business. His exclusive territory: The Bronx.

Circa 1965, my Dad in his office on Tremont Ave, Bronx, NY

Circa 1965, my Dad in his office on Tremont Ave, Bronx, NY

I vividly remember the sparkle in his eyes when he talked about “his business.”  I casino remember his neatly organized office in the front room of our small rental house on Tremont Avenue in The Bronx. He’d come home from work and sit down to write up his product orders from a day full of stories of colorful mechanics, funny encounters, and tall-tales of sales closed and future potential orders. I was only 6 years old but I remember desperately wanting to go to work with him.

After a few months or so, he finally gave in (maybe it was me hanging onto his leg, crying hysterically every morning while he dragged me across the living room floor to leave for work that wore him down…). Wednesday was his shortest work day when his territory route took him to the auto shops, boatyards and mechanics on City Island, a small bucolic island nestled in the midst of New York City’s masses… and he said he’d take me with him.


To read the rest of this blog entry, please click this link taking you to The Small Business Lifer.

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Fourth Technologies Hires The Allasso Group to Develop Direct Marketing Program

Fourth Technologies, an IT Services and Staffing company headquartered in Cherry Hill, NJ has hired The Allasso Group to develop a direct email marketing program in the first phase of a potential multi-tier, multi-platform marketing program.  The first test case will be incorporated into a direct email marketing campaign, backed up by social media support.

The project engages the combined skills of three of The Allasso Group’s senior consultants; Dan Gallo and Bob Smith will perform message design and strategic market approach and Robbie de Villiers will handle information design and creative development.  Gallo will also work with the senior executives at Fortek to design a clear and compelling Call To Action.  The project should take three weeks to complete and launch by the end of April, 2012.

Ravi Shanker, Fourth Technologies President and CEO, has been looking for a project to begin a strategic relationship with Gallo and The Allasso Group since they first met in the fall of 2011, citing Gallo’s history in turning Mentor(R), the first commercial EPSS product into a successful product and service (serving over 45 million B2B and B2C users), and current role as the “voice of small business” for Supplier-Connection as the primary reason.

About Fourth Technologies
For over two decades, Fourth Technologies has been engaged in IT, Engineering and IT Management sectors delivering innovative services and solutions for clients in the Commercial, Industrial and Federal markets. Their clients range from small to medium business to Fortune 1000 companies with diverse needs, goals and objectives. Fortek meets these specialized demands through a variety of cost effective delivery systems including: “Contract Staffing”, “Permanent Hire”, “Fixed–Price”, “Project Based” contracts on a “time and material” basis and a combination of flexible Offshore with Onsite provisions and alternatives.