Fourth Technologies Hires The Allasso Group to Develop Direct Marketing Program

Fourth Technologies, an IT Services and Staffing company headquartered in Cherry Hill, NJ has hired The Allasso Group to develop a direct email marketing program in the first phase of a potential multi-tier, multi-platform marketing program.  The first test case will be incorporated into a direct email marketing campaign, backed up by social media support.

The project engages the combined skills of three of The Allasso Group’s senior consultants; Dan Gallo and Bob Smith will perform message design and strategic market approach and Robbie de Villiers will handle information design and creative development.  Gallo will also work with the senior executives at Fortek to design a clear and compelling Call To Action.  The project should take three weeks to complete and launch by the end of April, 2012.

Ravi Shanker, Fourth Technologies President and CEO, has been looking for a project to begin a strategic relationship with Gallo and The Allasso Group since they first met in the fall of 2011, citing Gallo’s history in turning Mentor(R), the first commercial EPSS product into a successful product and service (serving over 45 million B2B and B2C users), and current role as the “voice of small business” for Supplier-Connection as the primary reason.

About Fourth Technologies
For over two decades, Fourth Technologies has been engaged in IT, Engineering and IT Management sectors delivering innovative services and solutions for clients in the Commercial, Industrial and Federal markets. Their clients range from small to medium business to Fortune 1000 companies with diverse needs, goals and objectives. Fortek meets these specialized demands through a variety of cost effective delivery systems including: “Contract Staffing”, “Permanent Hire”, “Fixed–Price”, “Project Based” contracts on a “time and material” basis and a combination of flexible Offshore with Onsite provisions and alternatives.