Funny Marketing Screw Ups: A precursor to my next post…
I was in the midst of writing my next blog on the importance of developing a Marketing Plan BEFORE jumping into the world of Social Media, when into my inbox popped this old gem from Bob Smith (a consultant @ The Allasso Group & long-time colleague).
Bob sent me ”Great Marketing Screw Ups”, a list of 10 colossal, mind-bending, classic marketing flubs. It was originally published in 1997 by J.K. Davis, for which he/she claims a copyright. (BTW, imagine someone getting a copyright on your screw-ups? How weird would that be? Mine would require a bit more space to enumerate…)
So. All credit for the following laughs go to J.K., wherever he/she may be. Enjoy!
BTW, the working title for my next entry to The SBE Lifer is “Develop a Marketing Plan Before Blogging, Tweeting, Facebook-Fan-Paging, Google’ing, eMailing, Webinaring, LinkedInning, Podcasting, YouTubing, Webcasting & Shouting From The Rooftop.” It should get posted by the middle of next week.
GREAT MARKETING SCREW UPs – Submitted by J.K. Davis
1. Coors put its slogan, “Turn it loose,” into Spanish, where it was read as “Suffer from diarrhea.”
To read the rest of this Top Ten, please click this link taking you to The SBE Lifer blog site.